As Vice President of On-Air Design at NBC Universal for over 25 years I have pitched, executed and implemented branding, design, and original shoot concepts for the NBC Network and its shows that have become iconic industry firsts from branding initiatives of MUST SEE TV to MORE COLORFUL and CHIME IN to some of NBC’s current digital initiatives. With all of my projects, I evoked the intentions of a brand through a design. I was instrumental in building and creating the first in-house on-air design promotional studio of any broadcaster at NBC Television.

My experience working in advertising, promotion, marketing and brand development within a broadcast network has allowed me to stay current and relevant. I am fluent in the design and content creation and integration for all media platforms from static print, out-of-home, motion on-air design to social and digital applications. Even though technology has evolved, the foundational process of conceptualization and design has remained constant